The Cultivate + Convert Method
Building a brand that grows consistently requires more than campaigns. It requires clear positioning, thoughtful growth architecture, and systems that support efficient execution.
Every engagement is part of a larger growth system. Brands can sign on for a single project or move through the full process — from discovery to scale.
02
Define
Foundation Blueprints
Next we'll get down to the strategic core of your brand — who you serve, what you stand for, how you differentiate yourselves and how you work together.
- Brand Positioning
- Audience & Customer Insights
- Brand Narrative & Messaging Pillars
- Promotion & Pricing ​
- Marketing Operating Model
03
Design
Growth Playbooks
Now what? I'll translate that strategy into actionable playbooks that will be your step-by-step guides for how your brand attracts, converts, and retains customers.
- Customer Journey
- Creator, Influencer & Advocacy
- Revenue Growth
- Paid Media Strategy
- PR & Earned Media
- Retailer Partnerships & Collaborations
04
Build
Systems Execution
It's time to implement the infrastructure and technology that power all those beautiful marketing playbooks.
- Marketing Systems & AI Stack
- Websites & Digital Products
- KPI Dashboard Development
- Paid Media Management
- Advocacy Outreach & Events Execution​
- SEO Audit & Optimization
Discover
01
Map the Opportunity
Before we define strategy or build systems, we start by understanding the brand, the market, and where growth is being left on the table. Through a combination of advisory sessions and focused intensives, we explore your current marketing landscape, identify high-impact opportunities, and clarify where strategic focus will drive the most momentum.
Free Consultation
A short introductory conversation to learn about your brand, your goals, and the challenges you’re navigating. We’ll explore where you are today and determine whether Cultivate + Convert is the right partner to help you move forward.
Includes:
- brand overview and growth goals
- current marketing initiatives
- initial opportunity insights
- recommended next steps
Half-Day Intensive (4 hours)
A focused working session designed to unlock clarity around a key marketing challenge or opportunity.
May include:
- strategic working session
- opportunity diagnosis
- campaign feedback
- channel strategy guidance
- roadmap development
- prioritized action plan
Strategy Session (Hourly)
Strategy sessions provide focused guidance on specific marketing challenges. For most brands, 4–5 hours are typically required to fully understand brand dynamics and identify growth opportunities.
Includes:
- strategic advisory
- campaign feedback
- growth opportunity exploration
- channel strategy guidance
- actionable recommendations
Full-Day Intensive (8 hours)
An immersive strategy session designed to tackle larger brand or growth challenges in a single focused day.
May include:
- marketing ecosystem review
- brand or growth workshop
- positioning or messaging exercises
- channel and campaign strategy
- roadmap creation
- next steps
Define
02
Foundation Blueprints
These define the strategic core of your brand — who you are, who you serve, and how you win.
Brand Positioning
Clarify your brand’s role in the market and the unique value it delivers.
Includes:
- competitive landscape
- category positioning
- differentiation framework
- value proposition
- vision/mission statements
Audience Insights
Understand your most valuable customers and what motivates them to buy and return.
Includes:
- segmentation strategy
- audience personas
- motivations and barriers
- behavioral insights
- messaging implications
Narrative & Messaging
Build the messaging structure that ensures clear and consistent communication.
Includes:
- narrative development
- content pillars and themes
- messaging hierarchy
- tone of voice framework
- content examples
- SEO Considerations
Pricing Strategy
Define how your brand competes commercially and how offers drive growth.
Includes:
- product and offer strategy
- pricing positioning analysis
- promotional cadence
- launch structure
- revenue optimization
Operating Model
Define how marketing operates internally so strategy can take shape.
Includes:
- team structure
- roles mapping
- agency vs in-house
- internal workflows
- change management
03
Design
Growth Playbooks
Playbooks translate strategy into repeatable growth systems. Each playbook maps the customer experience across the Infinity Loop model to ensure conversion and advocacy.
Customer Journey
Includes:
- Infinity Loop journey mapping
- full-funnel experience design
- lifecycle marketing
- branded activations
- campaign calendar planning
Paid Media Strategy
Includes:
- paid performance audit
- channel and investment strategy
- content direction
- testing framework
- measurement strategy
Creator + Advocacy
Includes:
- creator strategy
- UGC brief templates
- referral and affiliate recommendations
- community integration
- advocacy growth
- ratings & reviews analysis and plan
PR & Earned Media
Includes:
- storytelling angles
- press outreach strategy
- influencer collaborations
- event concepts
- earned media amplification
Revenue Growth
Includes:
- revenue growth strategy
- CLTV analysis
- conversion optimization
- retention strategy
- revenue opportunity roadmap
Partnerships Planning
Includes:
- Retailer partnerships strategy
- Co-branded collaboration recommendations & outreach
- Product sampling strategy
- Affiliate and referral partner recommendations
Build
04
Systems Execution
This stage focuses on implementation and integration. All Build projects include up to 30 hours of implementation work, plus the cost of any tech platforms or outsourced support.
AI & Tech Stack
Includes:
- tech architecture design
- AI tool recommendations
- platform integrations
- automation setup
- change management
Websites & Products
Includes:
- MVP website build
- omnichannel optimization
- design theme discovery
- design implementation
- content audit
KPI Dashboards
Includes:
- tool discovery
- KPI framework development
- measurement architecture
- platform implementation
Paid Media Setup
Includes:
- account audit
- campaign structure
- content briefing
- tracking setup
Events & PR Support
Includes:
- outreach coordination
- media event support
- launch execution
- PR coordination
- execution support
Includes:
SEO Audit & Optimization
- SEO audit and improvement plan
- local search/review optimization including Google my Business, Yelp, Beli, etc.
- SEO reporting automation setup
Scale
05
Growth Partner
For brands that want ongoing strategic leadership and execution support to grow consistent revenue.
Fractional CMO
Strategic leadership to guide initiatives and drive long-term brand growth. 50 hours/ month.
Includes:
- strategic planning
- growth oversight
- performance analysis
- channel guidance
- leadership advisory
Change Management
Support for implementing new strategies, systems, or team structures. 20 hours/ month.
Includes:
- organizational alignment
- team onboarding
- workflow implementation
- department coordination
- leadership guidance