As the Founder of Cultivate + Convert Consulting, my marketing career has spanned nearly fifteen years working with major global brands, shaping strategies for names you definitely know—OPI, Redken, L’Oréal Professionnel, Matrix, Kérastase, Pureology, Velveeta, Jell-O, Jet-Puffed—and your favorite retailers like Ulta Beauty, JCPenney, Dollar General, and, of course, Amazon.
About
Meet Bethany
Originally from Kentucky (Go Wildcats), I studied Marketing and Communications at Georgetown College before earning my MBA from the University of Louisville. That foundation led me into a career building brands inside some of the world’s largest beauty and consumer companies.
Founding Cultivate + Convert was a natural extension of the work I’ve spent my career doing. From shampoo to marshmallows, luxury to mass retail, I’ve helped brands craft compelling narratives, optimize workflows through technology, and build passionate communities that turn engagement into measurable growth. My expertise lies in blending storytelling, strategy, and commerce to create brands that people don’t just buy from—they believe in.
The logos that have kept me busy...
CULTIVATE + CONVERT
Why Work With Me
01
Enterprise Experience, Startup Agility
I bring global brand experience to the realities of early- and growth-stage companies. I know how to operate within the ecosystem of major corporations and I've seen what it takes to win. I can build those strong foundations for you fast — without overcomplicating what your team needs today.
02
Proven Growth Leadership
I have led strategies responsible for tens of millions in revenue. I focus on what actually moves the needle:
- sharp brand positioning
- high-performing creative
- clear testing frameworks
- scalable acquisition strategies
03
Marketing as a Growth Engine
Instead of one-off campaigns, I help you build systems that are foundational for sustained growth:
- performance marketing frameworks
- creator and influencer ecosystems
- CRM and retention programs
- marketing technology and AI workflows
- analytics and reporting foundations
04
Deep Consumer Brand Expertise
I understand how modern consumer brands win. My experience translates across cosmetics, personal care, wellness, fashion, grocery, and service-based businesses where every consumer touchpoint is a moment for you to make a lasting connection with your customer.
05
A Built-In Network of Specialists
- branding and visual identity
- social content and creator partnerships
- video and photography
- design and creative production
- AI and marketing technology
- recruiting and team building
- web and digital products
- events and experiential marketing
When you need extra support, I can bring in trusted specialists across varied marketing disciplines: